Trade Tales

Ask Us Anything: Alex Kaehler on strategic growth

Episode Summary

Chicago-based designer Alex Kaehler on how to grow your firm without increasing your workload, using social media as a lower-lift lead generator and why size doesn’t always equate to success.

Episode Notes

Chiacgo-based designer Alex Kaehler joins the show to answer a question from a designer who has stayed busy as a team of one, but wonders what growth might look like for her small firm. Kaehler offers advice on how to grow your firm without increasing your workload, using social media as a lower-lift lead generator and why size doesn’t always equate to success.

LINKS
Alex Kaehler
Kaitlin Petersen
Business of Home

This episode was sponsored by Four Hands.