Trade Tales

Ask Us Anything: Sarah Goesling on using storytelling to connect with future clients

Episode Summary

Sarah Goesling on cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners.

Episode Notes

Sarah Goesling answers a question from a young designer who is curious about what it takes to generate new business. Goesling, whose firm Goesling Group is based in Chicago, offers advice on cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners. 

This episode was sponsored by Four Hands.

LINKS
Sarah Goesling
Kaitlin Petersen
Business of Home