Christine Lin on the process of finding projects that are more closely aligned with her firm’s aesthetic, why she would never equate her business with a retail store to defend a product markup, and how she established professional development paths within her firm to help her team grow.
Christine Lin kicked off her career with a ten-year stint in the tech world, before using her digital skills to establish a design firm that was easy to find on the internet in an effort to cultivate a following that would outlast her immediate circle of potential clients. As the business grew, she soon found herself at a crossroads: She could keep taking every job that came her way, or she could embrace a new, elevated vision for her firm.
This episode was sponsored by The Shade Store and Minted.