When San Francisco–based designer Emilie Munroe left a role at an established firm to start a business of her own, the best advice she got was to take it slow. Now, she’s reaping the rewards of giving her company the space to grow into its own.
After rising through the ranks at an established design firm, Emilie Munroe felt the pull to start a firm of her own. But instead of rushing out the door with a new brand, the San Francisco–designer made space for her own aesthetic—and her firm—to develop over time. Along the way, she’s discovered that giving clients options makes for a more meaningful design process, and has developed a clear-eyed view on building a team that can support the firm’s growth.