Isabel Ladd on how she knows when it’s time to raise her rates, why her team includes a dedicated social media expert, and what it took to put together the handbook that guides her firm’s processes.
Isabel Ladd’s lifelong penchant for pattern and color set the stage for a maximalist approach to life and design. But after several busy years, she realized that she was falling out of love with her business—she explains how focusing on her process helped her recapture the spark.
This episode was sponsored by Surya and The Shade Store.