Lucy O’Brien spent the earliest days of her career saying yes to every project that came her way. It wasn’t until she laid down a new set of ground rules for potential clients that the firm she dreamed of finally started to materialize.
Lucy O’Brien has never been afraid to go after what she wants—before she’d even booked her first clients, she showed up to High Point Market entirely on her own to learn from the industry’s best before embarking on a career in design. Which is why, during the first few years of her firm’s existence, she decided to transform her business’s operations with the goal of only taking on ideal clients and projects. In this conversation, she shares why she’s so straightforward with clients about her cost structure, the test she uses to identify her employees’ instincts, and why she’s looking for inspiration outside of social media.
LINKS
Lucy O'Brien
Kaitlin Petersen
Business of Home
This episode was sponsored by Atlanta Market and Currey & Company.