Trade Tales

Design, real estate and contracting—Keisha Gilchrist's triple threat

Episode Summary

Keisha Gilchrist occupies a rare space in the home industry: As a design principal, real estate broker and general contractor, she’s set up to usher her clients through every step of the process. But on the business side of things, she’s still learning how to navigate the new terrain.

Episode Notes

During her first career in marketing, Keisha Gilchrist slogged through a series of bad jobs. Between unlivable wages and male-dominated workplaces, the experiences gave her the fuel she needed to take the dive into design—now, as a real estate broker, design principal and general contractor, she’s finally in the driver’s seat on all fronts. The Washington, D.C.–based designer shares her journey as a woman working in construction, the client exercise she uses to manage sticker shock, and why she’s building in a cushion for the “what-if’s.”

This episode is sponsored by Universal Furniture and Chelsea House

LINKS
Keisha Gilchrist
Kaitlin Petersen
Business of Home