Shortly after Kelly Collier-Clark launched her design firm, she began expanding her services in all directions. Before long, she realized that she’d lost sight of her firm’s identity—and paring down her offerings would provide the path to find her way back.
Kelly Collier-Clark scaled up her business quickly, tackling full service projects, e-design, real estate services and podcasting in short order, all while juggling a full-time job. Then the pace began to pick up—and suddenly, her business began to feel like a many-headed monster. As she reckoned with how to move forward, she realized she would have to reconsider the reason she launched her business in the first place in order to find meaningful growth.
This episode was sponsored by The Savannah College of Art and Design.