Laura Lubin on how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process.
Laura Lubin’s firm has grown to encompass construction services and a retail operation, on top of her interior design offerings. She credits much of that success to her ability to sell a vision to clients—to cut through the noise, understand the transformation they’re looking for, and then explain exactly what her firm is capable of and how she’s going to deliver it. In this episode, she shares how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process.
This episode was sponsored by Dallas Market Center and Vanguard.
LINKS
Laura Lubin
Kaitlin Petersen
Business of Home