Trade Tales

Park & Oak on setting client expectations: "You might cry"

Episode Summary

Glen Ellyn, Illinois–based designers Christina Samatas and Renee DiSanto teamed up to create a design business on their own terms—a decision that resulted in runaway success, a growing team and a frank assessment of the challenges a project can bring.

Episode Notes

Following first careers in different industries, Christina Samatas and Renee DiSanto joined forces to found their firm, Park & Oak, with a flexibility that could work with their schedules as busy parents. After posting a few early project photos on then-budding social media site Instagram, the client inquiries started flooding in—and almost overnight, the Glen Ellyn, Illinois–based duo found themselves faced with the challenges of newfound success. Since then, they’ve used each experience to refine their process and create a better design experience for their clients, employees and themselves—all on their own terms.

This episode is sponsored by Universal Furniture and Mitchell Gold Bob Williams

LINKS
Park & Oak
Kaitlin Petersen
Business of Home