Virginia Toledo and Jessica Geller started their eponymous firm together 15 years ago, and survived thanks to hard work, a recession-era pivot and a whatever-it-takes approach. Now, they’re learning how to take a step back from the daily grind and build a team that shares their all-hands-on-deck ethos.
Virginia Toledo always knew she was fated for a career in interiors. Jessica Geller, meanwhile, took a more winding road into the industry. When the two crossed paths, it was the start of a winning partnership—and despite taking significant hits during the recession and the pandemic, their design business bounced back stronger each time. Now, the duo is navigating a new period of significant growth, and realizing the importance of owning the role of business owner.
LINKS
Toledo Geller
Kaitlin Petersen
Business of Home
This episode was sponsored by The Shade Store.