Lauren Caron’s first design business was all-encompassing—a collective that took on a variety of projects and all manner of clients. As it turned out, the key to doing her best work meant fine-tuning all aspects of her firm—from her clientele to branding and messaging—for a more meaningful overall experience.
Lauren Caron’s visual merchandising career kicked off with a long-term plan for climbing the corporate ladder at elite department store Bergdorf’s. Thanks to a lot of hard work, however, her dream came a little sooner than she expected—and turned out to be a little bit of a nightmare as well. Burnt out and in desperate need of a creative career that would give her control over the boundaries between life and work, she soon left her job to start a design business of her own. In this episode, she shares the strategies she put in place to protect her energy as she grows her firm—including the formula that helps her choose which projects to take on, why a “less is more” approach improved her portfolio, and how a recent rebrand brought her closer to her ideal clients.
LINKS
Lauren Caron
Kaitlin Petersen
Business of Home
This episode was sponsored by Jaipur Living and Savannah College of Art and Design.