Trade Tales

Why Victoria Sass puts the story first

Episode Summary

Minneapolis-based designer Victoria Sass left behind a career in commercial design to pursue residential work. It meant changing everything—except her love of great stories.

Episode Notes

Victoria Sass had a bustling career as a commercial designer—a job she liked, but didn’t love. After the birth of her second daughter, the Minneapolis-based designer took a critical look at what the next 40 years might hold and realized she wanted more. More, as it turned out, was a residential firm, Prospect Refuge, focused only on projects that fulfilled her. In this episode, Sass tells host Kaitlin Petersen about how she found her ideal clients, the connection between anthropology and interior design, and how she uses the power of storytelling to make decorating more than just shopping.

This episode is sponsored by Universal Furniture and Currey & Company

LINKS
Victoria Sass/Prospect Refuge Studio
Kaitlin Petersen
Business of Home